Utah Jazz fans are feeling spurned after their star forward Gordon Hayward flip flopped and eventually left to the Boston Celtics.

It was an odd process as Hayward was reported to have chosen the Celtics and then his representatives stated no decision had been made, before he ultimately chose Boston hours later. This only seems to have made the loyal group of Utah fans even more angry as they began to burn his jersey and post videos with their creative new hashtag “#Betrayward”.

We’ve seen this time and time again after teams lose their star players, but this time, it just so happened that Hayward’s name worked out conveniently for this hashtag as well.