LeBron James is one of the most high-profile athletes in the world. He is constantly innovating new ways to revolutionize the role of an athlete, including his athlete-voice based platform Uninterrupted and the multiple different charities he has started and continues to give back to. Even when he’s on his offseason, he’s under the microscope.

When it was announced that the Cleveland Cavaliers would be opening up their season against the Boston Celtics, it was clear there would be a lot of attention surrounding the superstar. When game day rolled around on Tuesday, GQ shared out some LeBron photos announcing him as their November cover star.

LeBron continues to capitalize as one of the most endorsed athletes of all time, and he probably got some pretty cool rags out of it too!

(H/T GQ Instagram)