If you’re a basketball fan you’ve likely heard of the Ball family. While everyone loves a good sport family, the Ball’s have made their mark in a different way.

Lonzo Ball’s talent is undeniable, as exemplified by the fact he was taken 2nd overall in the 2017 NBA Draft, but the reason why he is in such a bright spotlight heading into the 2017-18 season can be seen as a product of his animated, outspoken father – LaVar Ball.

LaVar has a tendency to do the talking for his kids; whether that may be preaching their greatness, aggressively selling their Big Baller Brand clothing line (which is set to debut on NBA2K 18), or making outlandish comparisons to NBA legends about both himself and his sons. He has become a household name in basketball communities, for better or for worse, and the LaVar Ball barrage doesn’t appear to be going anywhere anytime soon.

According to a tweet from the NBA2K Twitter account, the elder Ball will now be infiltrating your virtual basketball experience. While playing the MyCareer mode, users can receive texts from LaVar obnoxiously commenting on the happenings of your player.

While some may see this as a new way of giving an undeserving attention seeker more face time, NBA2K wasn’t going to ignore the fact that LaVar Ball has effectively taken the basketball world by storm using only his mouth and his offspring’s talents. 

(H/T NBA2K Twitter)