LeBron isn’t one to shy away from attention. In fact, many would argue he craves it.

This summer, James’ name has been the focal point of NBA drama as his teammate Kyrie Irving has shown a curious eagerness to leave Cleveland.

 

 

Bald head nut!! #IHearEmPrayingOnMyDownfall #CantStopWontStop #striveforgreatness🚀

A post shared by LeBron James (@kingjames) on

Aside from his basketball life, LeBron also gained attention after posting numerous videos of himself working out. Others tried to imitate his original post and hence, the #LeBronChallenge was born.

 

The 32-year-old was at it again today with a string of new videos, specifically rapping to the song ‘Never Lose’ by rapper Meek Mills. Take it as you will.

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LeBron even captioned one of his other posts, 'This the price of being great!! They hate u while u winning but love it when u break." Could the purpose of this have been to get into Kyrie's head? Or his other critics at the moment? It’s obviously unrealistic for LeBron to go 82-0 next season, but he seems extremely determined to shut his haters up with another strong season. By the looks of it, that’ll be without the point guard.

On a side note, The King’s voice isn’t half bad.

What do you think of his latest videos?

(H/T FTW)