Panthers use adorable kittens to help with the release of their 2017-18 schedule

BarDown Staff

Florida Panthers , Twitter/FLAPanthers

The hectic week in the NHL continued on Thursday as all 31 teams released their official schedules for the 2017-18 season.

For most teams, this meant a simple tweet that included some sort of image or team video to get the fans pumped up for the upcoming season, but for the Florida Panthers this meant something else.

Look! KITTENS!

Also, look! Our 2017-18 schedule!

(sync it to your calendar HERE: https://t.co/BglQslNeGE) pic.twitter.com/hvXLNInI2H
— Florida Panthers (@FlaPanthers) June 22, 2017

Thanks, @HumaneBroward, for letting these little fellas hang out with us for a day! 😺 pic.twitter.com/ZxumST8mqz
— Florida Panthers (@FlaPanthers) June 22, 2017

The Panthers decided to use a bunch of kittens to help with the release of next season’s schedule and fans loved every second of it.

I appreciate this marketing method
— Rebecca D. (@rebecca_decker) June 22, 2017

Winner.
— Ryan Boulding (@rboulding) June 22, 2017

Kittens are the best
— Abdullah (@Norristolainen) June 22, 2017

You guys win with this
— Alex Morgan (@AlexMorgan_33) June 22, 2017

I'm a Caps fan and this is just great!
— CheerKnitHanson (@CheerKnitHanson) June 22, 2017

The person who pitched this idea probably got some weird looks from their coworkers, but now they get to have the last laugh because fans around the league are in love with their kitten video.

(H/T Twitter/FlaPanthers)