It’s not a secret.

The Atlanta Falcons suffered the most devastating loss in NFL history, and one can only imagine how the team will bounce back next season. Sure, there’s reason for the organization to be sad, but they are attempting to use last weekend’s events as motivation.

In response to the loss, the Falcons released an awesome new hype video that is sure to leave the hairs on your body standing.

Incredible.

There were a lot of powerful lyrics used in the video, but these ones are key to take away from it:

“We’re now faced with two choices: We stay down and allow this moment to defeat us, or we absorb this pain, we feel every ounce of it, and then we get back up — and we fight harder. Because we did not get what we came for. This moment will not define us — our response will — so we dig deeper. We pick ourselves up, we come back stronger than before and we push those next to us to do the same."

At the end of the day, someone’s got to win and someone’s got to lose. Although the game will surely haunt them for some time, it’s at least nice to see the organization is trying to look ahead, and not behind them.

(H/T For The Win)