If you're a millennial and grew up playing hockey, think back to your childhood for a moment. Remember all of those amazing brands that helped shape your game? Fast-forward back to 2020 and sadly, more than not were bought out buy larger companies and don't make their own equipment anymore.
So, let's take a blast through the past and reflect on some of these cool hockey brands that are now a thing of the past. Get the tissues out, because the thought of these not existing anymore is pretty sad.
This one is just weird. Easton was such a big part of so many kid's and pro's game! Bauer's parent company Performance Sports Group acquired Easton Hockey in 2016 and they no longer make equipment under the name.
Jofa is remembered primarily for their buckets but unfortunately they're not selling their own equipment anymore. The company was acquired by Reebok in 2004 and longer acts as its own brand
Before he rocked his classic Aluminum twig, Wayne Gretzky once rocked a Titan hockey stick. Well, those days are long gone. Titan was eventually acquired by CCM and the only place you'll probably have luck finding one of their sticks is somewhere deep in your garage.
This is a bit of a weird one. Reebok actually acquired CCM and other brands back in 2004 and was bought by Adidas in 2005. Sidney Crosby popularized an array of their products but the brand was phased out in 2015. Notice how all of today's CCM gear looks similar to Reebok equipment?!
Remember when Nike used to make equipment? who could forget Mario Lemieux's classic bucky? And his Quest hockey stick? Nike actually bought Bauer's parent company Canstar in 1995 but sold their assets in 2008. You won't come across any Nike hockey equipment anymore, which is pretty sad.
Cooper was also known for making some gnarly buckets. The company was eventually bought by Bauer but hey, cheers to all you beauties who still rock that Cooper helmet in your beer league games!
Another one bites the dust. Mission-Itech (who remembers the Mission M-1?!?!) was acquired by Bauer in 2008 and the rest was history. Bauer is a machine!!!!
Remember the Rubber? And the TPS Response famously used by Keith Tkachuk (who could absolutely wire a puck, by the way). Sher-Wood eventually acquired the brand and the yellow sticks never made a return.
For a visual look of what these companies looked like, give this a watch!