Last week, the Belleville Senators unveiled their logo and wordmark for their upcoming inaugural season as the Ottawa Senators’ AHL affiliate by releasing a video on their social media accounts.
 

With the Senators’ AHL affiliate now operating out of Belleville, it means there’s going to be a new AHL team that will call be calling Binghamton home moving forward.

On Saturday afternoon, the Binghamton Devils, the new AHL affiliate of the New Jersey Devils, released their logo, jerseys and wordmark for their upcoming inaugural season by putting together a video of their own.
 

The new primary and secondary logos are rather interesting, as they feature a cartoon hockey player in both logos.
 

 

Not one, not two, not three... Four logos!

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Here we go!! ⏪SCROLL⏩

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#IsItOctoberYet

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Just like the New Jersey Devils did during their jersey unveiling, the Binghamton Devils received a lot of mixed reviews from fans after they unveiled their new logo and threads.
 

The team released an official statement on the new logo and jerseys, explaining why they went with the designs that they picked.
 

 

‪A fresh, new look 🙌🏻

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They’re definitely trying something different with this new look, but hopefully the New Jersey Devils don’t follow in their footsteps with the cartoon character on their jerseys in the near future.

What are your thoughts on the new look for the Binghamton Devils?

(H/T Twitter/BingDevils)