This is a chess game and Dick's Sporting Goods is making the smart moves.
It has been a HUGE season for the Buffalo Bills and it's going to be an even bigger week as the Buffalo Bills fight for the win in the conference championships on Sunday to advance to the Super Bowl.
Everyone knows the Bills Mafia is one of the wildest fan bases in the National Football League - they jump through tables to express their excitement and fandom, after all.
Well, Dick's Sporting Goods is WELL aware of this and placed folding tables for sale in their Buffalo Bills merch section
Someone also found ones that were already broken.
Fans are thoroughly enjoying the marketing.