As a highly anticipated Stanley Cup Final nears, the hype has ramped up and the trash talking, of course, has kicked off. While many fans of the Washington Capitals are rallying around its ‘ALL CAPS’ branding and official hashtag, the City of Las Vegas found a way to turn that rally call on its head. Or, should we say, the city of las vegas.
Yes, Las Vegas is actually banning capital letters, as part of a push that they’ve decided to call #nocaps.
We wouldn’t be doing our job responsibly if we didn’t add that the Colombus Blue Jackets’ social media team were the first to boycott capital letters earlier in the playoffs, although of course, it isn’t quite the same without the spotlight of the Stanley Cup Final.
Anyway, the logical next step is for the Caps to lean into #ALLCAPS for the rest of the playoffs, and use their Internet yelling voice for all social media communications going forward, right? Actually, on second thought, maybe that wouldn't work out as well.