This collaboration is NOT one we saw coming but man are we excited about it. The NBA and F1 have announced a content and promotion partnership to bring together the global fanbases of both leagues.
The announcement kicked off with exclusive imagery featuring custom F1 cars and they look dope. The NBA is releasing them by division and the Raptors will be out later this week.
They will also have a $20,000 free throw challenge for charity involving current F1 drivers and NBA legends.
(H/T NBA)
