Victoria Beckham is channeling her fashion sense and ‘90s sensibility with her new Reebok collection. The sportswear line is Shaq-inspired, with a look that’s more Sporty Spice than Posh.
The public got its first sneak peek at the limited-edition merch line on Friday, and Shaquille O’Neal’s iconic ‘dunkman’ logo takes center stage.
The unisex collection of hoodies, T-shirts and socks are also emblazoned with Shaq’s number 34, as well as some highlights from the player’s NBA career.
Of course, this isn’t the first time the dunking silhouette has been featured in a sportswear line. The logo has maintained its iconic status over the years. Just ask the 1,200-pound bronze Shaq statue dunking off the side of the Staples Center.
But the unique pairing of Shaq and Beckham is definitely a first, not to mention unlikely. If we flash back to the ‘90s, Shaq was an All-Star Laker while Beckham was touring the world as her Spice Girl alter ego. Not exactly a clear-cut pairing.
Cabbie spoke to David Beckham earlier this year about his status as a sport and style icon, but Victoria was apparently compelled to go in another direction for the inspiration behind her newest collection. Instead of taking fashion cues from her husband’s athletic milieu, the designer says Shaq took center stage after her visit to the Reebok archives in Boston last year.
"When I think of Reebok, I think of the ’90s and basketball—and therefore of course I think of Shaq," the designer told Vogue.
The merch ranges from $50 to $200, and the collection is set to launch on July 26.
