If there’s one word to describe the 90’s, it’s definitely the word nostalgic.
And that’s exactly how we felt when coming across this 1996 LA Gear advertisement for street hockey shoes.
But not just any street hockey shoes, no, no, no.
Wayne Gretzky street hockey shoes.
These shoes are like the hockey version of Jordan’s. And we know what you’re thinking, you want to be like Wayne. Maybe these shoes will also turn you into the greatest hockey player ever. Well, look no further, because that’s EXACTLY what these bad boys will do for you.
Within the advertisement, two brothers are seen playing street hockey, both rocking the classic 99 Gretzky jersey though as each one sets up to take a shot on goal, they suddenly turn into Wayner himself.
But then some classic 90’s magic takes place as the doubted on younger brother turns into not only Wayne Gretzky but Mark Messier and Brett Hull.
But that’s not the best part, shockingly.
The printed advertisement for the shoes themselves is absolutely hilarious.
Unless you have 20/20 vision or are a small ant, the ad is complete with small contradictory sentences that make for some pretty great advertising.
“Guarantee you’ll be as good as Wayne Gretzky!!”
“Each pair was hand-sewn by the great one himself.”
“People will look up to you!”
“You’ll get Rich!”
But don’t get mislead kids, the advertisement actually reads the following when looking at the hidden font.
“We’d be insane to guarantee you’ll be as good as Wayne Gretzky!!”
“We’d be out of business in a week if each pair was hand-sewn by the great one himself.”
“If you climb up on something high people will look up to you!”
“You’ll get Rich! If you win the lottery.”
Honestly, this advertisement does not disappoint even 25 years later. We’d probably buy these sick shoes regardless of the marketing, but just everything about these kicks is incredible.