Look, we’re not superstitious.
But we might be a little stitious.
We totally understand having a particular way of putting on your equipment, not touching conference trophies before winning the league, and not shaving for the duration of a playoff run.
Any sort of tampering with things that could potentially anger the Hockey Gods are things we avoid completely, which is why this blunder by a St. Louis newspaper has us particularly stressed.
Don’t get us wrong, it’s totally normal to have these things prepared.
But getting leaked early is definitely a little bit curse-inducing to us, and fans are a little stressed too.
The ads were only available to some of the websites e-subscribers, so hopefully for the Blues, it wasn’t enough to fully hex them completely.