Professional stock car racing drivers have potential to make a lot of money just through sponsorships as their vehicle serves as the ultimate moving billboard every time it appears on television during the racing season.

With the Daytona 500 just over a week away, drivers are starting to get into competition mode by making any last minute changes to their cars, including the overall image of the vehicle. On Wednesday night, 27-year-old Charlotte, North Carolina native Corey LaJoie shared some images of the Old Spice car he’ll be driving this year at the Daytona International Speedway and it’s safe to say fans and casual viewers are going to remember his face by the end of the night.
 

We’ve seen some drivers have a little bit of fun with their cars over the years, but this is the first time we’ve seen one of them actually plaster their face across the vehicle. LaJoie’s face will be draped across the hood of the car, while the front grill will be his mouth, followed by his hair taking over the sides and back of the car.
 

 

Say cheese 😃

A post shared by NASCAR (@nascar) on

NASCAR’s social team had some fun with LaJoie’s design and wondered what it would be like if the rest of the drivers followed in his footsteps.
 

 

Hey @coreylajoie, looks like you started a movement! 😂 #DAYTONA500

A post shared by NASCAR (@nascar) on

Hopefully LaJoie just changed the racing game with this design.

(H/T Instagram/coreylajoie)